What is a Sender ID?

A Sender ID is the name or number that appears as the sender of your SMS messages. Instead of showing a random number like +255762000000, recipients will see your brand name, e.g. TEGASMS or MYBRAND.

Why Use a Custom Sender ID?

  • Builds trust - recipients know who is messaging them
  • Increases open rates - branded messages get more attention
  • Professional appearance for your business

Sender ID Rules (Tanzania)

  • Maximum 11 characters
  • Letters and numbers only - no spaces or special characters
  • Must be registered and approved by TCRA via TEGASMS